Marketing
Specialist
Managing multi-channel digital marketing activities for a healthcare company, primarily targeting the U.S. market across paid advertising, SEO, content and social media.
Manage digital marketing activities across Meta Ads, Google Ads, YouTube Ads, SEO, content marketing and social media, primarily targeting the U.S. market.
Manage Meta advertising campaigns across lead generation, traffic, engagement and conversion-focused objectives, with budgets of approximately $300 per day.
Handle campaign setup, audience targeting, budget allocation, creative testing, campaign monitoring and ongoing performance optimization.
Managed 15+ Google Ads and YouTube campaigns, including approximately $35.8K in Google Ads spend within a one-month period.
Generated 6.26M+ impressions and 11.7K+ clicksfrom Google Ads within the same one-month period.
Paid advertising contributed to the acquisition of 400+ clients through Meta campaigns and 100+ clients through YouTube campaigns.
Monitor and optimize audiences, keywords, bidding, budgets, targeting and creativesbased on campaign performance.
Conduct keyword research, implement on-page SEO strategies and write 55+ SEO-focused blog articles for medcare.org.
Helped strengthen Medcare's organic search visibility in the U.S., reaching the Top 10 Google results for “Medcare,” including a position as high as #7.
Create social media content and support the company's broader digital marketing and content strategy.