A selection of Meta advertising accounts I have managed across recruitment, creative studio and healthcare industries. My work includes campaign setup, audience targeting, ad copy, optimization, lead generation and performance monitoring.
Meta advertising campaigns managed for GlobalEdge Career with a focus on recruitment lead generation across different job categories and international markets.
Meta advertising campaigns created and managed for Vision Frame Studio to generate enquiries for studio rentals, podcast production and creative services.
Meta advertising campaigns managed for healthcare marketing initiatives, including audience targeting, campaign optimization, creative testing and lead generation.
From planning the campaign to monitoring performance, I handle the key areas required to build and improve lead generation campaigns on Facebook and Instagram.
Selecting the right campaign objective, offer, budget, audience and conversion journey based on the business goal.
Building relevant audiences using location, demographics, interests, behaviors and campaign performance data.
Creating primary text, headlines, descriptions and campaign creative direction designed around the target audience.
Running campaigns using WhatsApp, instant forms and other conversion paths to generate enquiries for businesses.
Monitoring campaign performance and making adjustments to audience, budget, placements, ads and campaign structure.
Reviewing metrics such as leads, messaging conversations, cost per result, reach, CTR and overall campaign efficiency.
Let's discuss your business, target audience and advertising goals and build a campaign focused on measurable results.
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